Canada plays catch-up in race for trade with China

by investor on 10/08/09 at 12:44 pm

A Chinese shopper in the supermarket

When the world’s biggest import market crashed last year and economists advised Canadian exporters to chase growth in emerging markets, Winnipeg plastics manufacturer Craig McIntosh did just the opposite: He hired more salespeople and redoubled his efforts south of the border.

Half of Acrylon Plastics’ $40-million in sales come from exports to the world’s biggest economy. But even after watching the U.S. brought to its knees by the recession, Mr. McIntosh stuck with the tried-and-true Canadian export strategy.

The near-collapse of global trade has shone a harsh spotlight on Canadian exporters’ dangerous reliance on customers south of the border. With U.S. demand still in a serious slump, Canada is falling behind in the race to capture a greater share of the world’s markets likely to expand the most over the next decade.

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